Micro and Latte, two DJs with fixed weekly time slots at Studio 102, came up with the idea to beat the world record for the longest radio broadcast without pause. The idea was very well received by management as it coincided well with the station's vision to be a forerunner.
For the connection between the studio and the outside team, a rented NMT (Nordic Mobile Telephone) mobile phone the size of a briefcase was used. The NMT unit was used to conduct interviews with listeners on the town. To keep all internal communication between those involved, a special headset and mixing console was designed specifically for this event.
Listeners who tuned in for the complete 24-hour broadcast received a 7" 45 RPM vinyl single as a reward.
At the start of the broadcast, it was announced that those listening to the full duration would be rewarded. These dedicated listeners had to call in at various check-points to prove they were still awake and tuned in. About 100 people stated their interest, and 25 reached the finish line to claim their prizes.